It Ends With Us’ Justin Baldoni Hires Crisis PR Manager Amid Rumors

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Justin Baldoni is looking for assistance amid an eyebrow-raising press tour.

The director and star of It Ends With Us, the newly released romantic drama costarring Blake Lively, has hired crisis public relations manager Melissa Nathan as speculation surrounding tension amongst the cast continues, E! News can confirm.

Nathan, who runs The Agency Group, has previously worked with high-profile clients like DrakeJohnny DeppLogan Paul and more. The new hire comes as Baldoni, 40, and Lively, 36, who also served as a producer on the film, have been placed at the center of rift rumors amid the press tour for the movie, which is based off the bestselling novel by Colleen Hoover.

Much of the rumors began when fans noticed that Baldoni has not been doing press or posing for red carpet photos with his costars, including Lively, Brandon Sklenar, Jenny Slate and Isabela Ferrer, despite being the director and one of the film’s male leads. Eagle-eyed followers also noticed that the cast do not follow Baldoni on social media but do follow Lively.



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